Next: Reinventing Media, Marketing and Entertainment

Next: Reinventing Media, Marketing and Entertainment Download PDF eBook Subsequent: Reinventing Media, Marketing and Entertainment, “Peter Dekom offers easy options and sensible data for anybody making an attempt to successfully talk in at present’s fashionable society. His insights assist us perceive how know-how has created a disconnected and polarized world.”
Ron Meyer
President & Chief Working Officer, Common Studios

“Even with detailed monitoring and advanced metrics, it’s important to take energetic management of your personal skilled future. Simply following your personal youngsters does not at all times let you know what’s NEXT. For these looking for “out of the field” pondering, Peter Dekom’s book shatters the parable that the field even exists anymore. Dekom creates an easy-to-follow path that enables content material creators and entrepreneurs to outlive and thrive within the chaos of fixed social and technological change. He summarizes and simplifies the seemingly elusive new guidelines of reaching audiences and customers in acceptable methods with acceptable messages.”
Mark Cuban
Tv Character, Writer, Entrepreneur
Proprietor of Dallas Mavericks, Landmark Theatres, Magnolia Photos,
Chairman of HDTV cable community AXS TV

“The media and leisure business is present process main and speedy adjustments. We continuously witness new applied sciences, political, cultural, and sociological developments. Peter Dekom clearly identifies and lucidly articulates these developments. By organizing fragmented phenomena into fundamental guidelines, he additionally presents insightful managerial implications for firms trying to experiment, cope, and survive below such unstable environmental circumstances.”
Jehoshua Eliashberg
Sebastian S. Kresge Professor of Marketing
Professor of Operations & Info Administration
The Wharton College

“An insightful examination of this seminal second within the historical past of communications and advertising and marketing — nevertheless it’s greater than that, too. It is a survival information for anybody who has to encourage customers and a welcome reduction from the onslaught of knowledge that merely identifies the issue. Peter presents workable options for these of us within the trenches.”
Jim Gallagher
Marketing Guide & former President of Marketing,
Walt Disney Firm

“It has been mentioned the true genius of creativity is the flexibility to narrate that which has beforehand been unrelated. The nice minds by time have proven us this capacity: Newton, Gates, Einstein, Bezos, Jobs, Darwin, Zuckerberg and so forth. … This identical capacity is Dekom’s actual energy. Many of the developments he discusses are already a part of our every day lives. However Dekom places the items collectively and builds a framework of linkage and understanding that’s each contemporary and insightful. That is the actual energy of Subsequent.”
Peter Sealey, PhD,
Former Coca Cola Chief Marketing Officer,
Former President of Marketing & Distribution, Columbia Photos
Has additionally served on the school of UC Berkeley Haas College,
Stanford Enterprise College & Claremont Graduate College

“For those who plan to create or market something within the subsequent decade, you want this book proper now. Peter Dekom synthesizes large information and large insights right into a roadmap for how one can succeed at media and messaging, and exhibits you how one can keep forward of the following curve.”
Adam Leipzig
CEO, Entertainment Media Companions
Former President, Nationwide Geographic Movies

NEXT is an exploration of the influence of social upheaval, hyper-connectivity within the cell and Net-driven universe and the improved and accelerated charge of change which have eternally altered how we talk with and to one another.

With such huge change comes huge complexity, and some fairly important redefinitions of who we’re and how one can attain one another with leisure, messages and advertising and marketing.

NEXT can also be a highway map by these seminal adjustments, an evidence of what these adjustments actually are and how one can use this new world to your and your group’s benefit. And most significantly, NEXT is a directive of what to embrace and what to keep away from in such communications efforts.

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