Download PDF eBook Leisure-Schooling: A Communication Strategy for Social Change (Routledge Communication Sequence), Arvind Singhal and Everett M. Rogers have developed this distinctive quantity targeted on the historical past and growth of entertainment-education. This strategy to communication is the method of designing and implementing a media message to each entertain and educate to extend viewers members’ information about an academic subject, create favorable attitudes, and alter overt conduct. It makes use of the common enchantment of leisure to indicate people how they’ll reside safer, more healthy, and happier lives. Leisure codecs equivalent to cleaning soap operas, rock music, characteristic movies, speak reveals, cartoons, comics, and theater are utilized in numerous nations to advertise messages about academic points. This book presents a balanced image of the entertainment-education technique, figuring out moral and different issues that accompany efforts to result in social change.
Used Guide in Good Situation
Download PDF eBook Leisure-Schooling: A Communication Strategy for Social Change (Routledge Communication Sequence)