Download PDF eBook Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), Why hasn’t all that information delivered a whopping aggressive benefit? Since you’ve barely begun to make use of it, that is why!
Excellent news: neither have your opponents. It is exhausting! However digital advertising and marketing analytics is 100% doable, it presents colossal alternatives, and all of the information is accessible to you. Chuck Hemann and Ken Burbary will aid you chop the issue right down to measurement, remedy every bit of the puzzle, and combine a nearly frictionless system for transferring from information to choice, motion to outcomes! Scope it out, choose your instruments, be taught to hear, get the metrics proper, after which distill your digital information for optimum worth for the whole lot from R&D to CRM to social media advertising and marketing!
* Prioritize–because you possibly can’t measure, hearken to, and analyze the whole lot
* Use evaluation to craft experiences that profoundly replicate every buyer’s wants, expectations, and behaviors
* Measure actual social media ROI: gross sales, leads, and buyer satisfaction
* Monitor the efficiency of all paid, earned, and owned social media channels
* Leverage “listening information” means past PR and advertising and marketing: for strategic planning, product growth, and HR
* Begin optimizing net and social content material in actual time
* Implement superior instruments, processes, and algorithms for precisely measuring affect
* Combine paid and social information to drive extra worth from each
* Take advantage of of surveys, focus teams, and offline analysis synergies
* Focus new advertising and marketing and social media investments the place they will ship probably the most worth
Foreword by Scott Monty
World Head of Social Media, Ford Motor Firm
Download PDF eBook Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)