Download PDF eBook Captains of Consciousness: Advertising and the Social Roots of the Consumer Tradition, 25th Anniversary Edition,
Captains of Consciousness presents a historic have a look at the origins of the promoting trade and client society at the flip of the twentieth century. For this re-creation Stuart Ewen, one of our foremost interpreters of in style tradition, has written a brand new preface that considers the persevering with affect of promoting and commercialism in modern life. Not limiting his critique strictly to customers and the promoting tradition that serves them, he supplies an enchanting historical past of the methods through which enterprise has refined its seek for new customers by ingratiating itself into People’ on a regular basis lives. A well timed and still-fascinating critique of life in a client tradition.